Huffpost Business

Kmart Opens At 6 A.M. On Thanksgiving, And People Are Pissed

Posted: Updated:
A logo of US retailer K-Mart is seen in New York, June 18, 2013. AFP PHOTO/Emmanuel Dunand | Getty

It's been less than 24 hours, but Kmart's decision to open at the ungodly hour of 6 a.m. on Thanksgiving Day is already eliciting online outrage.

Angry shoppers took to Facebook Monday and Tuesday to complain, with some declaring that the move would push them to stop shopping at Kmart during the holiday season. Here's just a smattering of the complaints.




Kmart responded to some of the angry customers with a Facebook post of its own.


That wasn't enough to satisfy everyone though:



Based on the large number of retailers that are opening their doors on Thanksgiving Day, it seems extending Black Friday -- traditionally one of the most profitable periods of the year for retailers -- just may be too good of an opportunity to pass up.

This year the rush to get shoppers into stores is especially urgent this year, as a calendar quirk means the holiday shopping season is losing six days, according to a recent report from Adobe Digital Marketing.

But none, not even Sears, which is owned by the same parent company, are opening as early as Kmart. Officials decided to open the stores earlier this year after customer feedback indicated shoppers wanted more flexible shopping hours during the holiday, Kmart spokeswoman Shanelle Armstrong wrote in an email to The Huffington Post.

"Kmart has been a destination for early-bird shopping and last-minute entertaining needs on Thanksgiving Day for 22 years," she wrote. "We staff with teams & seasonal associates when possible, giving them the opportunity to make extra money during holiday."

Kmart probably knew the backlash was coming. After all, the retailers who decided to open on Thanksgiving last year dealt with quite a bit of backlash of their own.

Are you a Kmart employee working on Thanksgiving? We want to hear from you. E-mail

Also on HuffPost:

Black Friday 2012
Share this
Current Slide

Suggest a correction

Around the Web

Kmart Thanksgiving Ad 2013 - Kmart Thanksgiving Sale, Flyers ...

Kmart to open at 6 a.m. on Thanksgiving Day - Nov. 4, 2013

Sears Kmart to open Thanksgiving morning -

Kmart ups the ante with Thanksgiving shopping marathon - TODAY ...

Kmart Will Start Black Friday At 6am Thanksgiving Day |

Kmart to Open at 6 a.m. on Thanksgiving, Stay Open for 41 Hours ...

Kmart to open for holiday shopping Thanksgiving morning

Outrage over Kmart's Thanksgiving decision -

Kmart to open at 6 am on Thanksgiving Day

Kmart, Sears to welcome shoppers on Thanksgiving, stay open overnight

Kmart's Black Friday Starts On Thanksgiving Thursday

Kmart's 41-hour Black Friday to start at 6 am on Thanksgiving

Kmart To Open At 6 AM On Thanksgiving For Shoppers Who Hate Their Families

K-Mart to offer Black Friday deals Thanksgiving morning