Loki Asks Little Kids Why They Like Thor Better, And It's Adorable

11/05/2013 10:36 am ET | Updated Nov 05, 2013

Loki may be one of the most legendary villains of our time (or any other), but even Thor's archenemy can't help but be disappointed that little kids don't think he's as cool as his nemesis.

In this new spot from Comedy Central, Loki (played by Tom Hiddleston, of course) asks a room full of children why they like Thor better, a la AT&T's "It's Not Complicated" campaign.

With the release of "Thor: The Dark World" on November 8, he's going to need all the support he can get.

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