The primary message -- sometimes implicit, often boastfully announced -- is that extended sleeplessness represents a form of masculine strength, leaving those taking a moderate amount of rest as effeminate weaklings destined to lose out in fierce marketplace competition. As one corporate executive put it not long ago, "Sleep is for sissies." Senior partners in high-powered law firms ask striving young associates preparing for a big case whether they would rather sleep or win.
This dangerous attitude has come under mounting criticism.
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