Huffpost Entertainment

MIA's 'Y.A.L.A.' Video Gives Intense Light To Rapper's Mantra

Posted: Updated:

M.I.A. teamed up with fashion house Kenzo for her "Y.A.L.A." music video, a clip that sees the rapper stunting in contrast colors as a barrage of flashing lights sync up with the pounding drums in the "Matangi" song. The track's title is an acronym for "You Always Live Again," M.I.A.'s centuries-old twist on Drake's anti-reincarnation screed, "Y.O.L.O."

Elsewhere on the album, M.I.A. -- who came to London as a refugee from Sri Lanka -- sings, "We started at the bottom but Drake gets all the credit." In an interview with Complex, she laughed off the line: "Well if Drake is starting at the bottom, then mine is like f--king the pits, innit?"

Here, as always, M.I.A. is a force to be reckoned with: vocals that fans will like and sugar pop devotees will find off-putting, endless eye contact with the camera and enough strobes to call for ample seizure warnings. Daniel Sannwald directed the clip, which was commissioned by British fashion publication i-D. Watch Mathangi "Maya" Arulpragasam do her thing below.

Around the Web

Video: MIA, "YALA" - The Fader

M.I.A. Y.A.L.A. Music Video | Complex

M.I.A. Performs 'Y.A.L.A.' on 'Conan' - Video | Rolling Stone

M.I.A. - "Y.A.L.A." (video) • Music / Video • exclaim.ca

Video: MIA – 'YALA' - Rap-Up.com

New Video: MIA “YALA” - MissInfo.tv

Watch MIA “YALA” (Official Video) - Prefix

Video: MIA - "YALA" - Pigeons & Planes

M.I.A. unveils “rainbow rave explosion” video for 'Y.A.L.A.' – FACT ...

Watch M.I.A.'s Hypnotizing 'Y.A.L.A.' Performance on 'Conan' - Spin

M.I.A. Dances Through Smoke With 'Y.A.L.A.' on 'Conan'

Watch MIA “YALA” (Live 'Conan' Video)