ENTERTAINMENT

MIA's 'Y.A.L.A.' Video Gives Intense Light To Rapper's Mantra

11/15/2013 09:40 am ET | Updated Sep 18, 2014

M.I.A. teamed up with fashion house Kenzo for her "Y.A.L.A." music video, a clip that sees the rapper stunting in contrast colors as a barrage of flashing lights sync up with the pounding drums in the "Matangi" song. The track's title is an acronym for "You Always Live Again," M.I.A.'s centuries-old twist on Drake's anti-reincarnation screed, "Y.O.L.O."

Elsewhere on the album, M.I.A. -- who came to London as a refugee from Sri Lanka -- sings, "We started at the bottom but Drake gets all the credit." In an interview with Complex, she laughed off the line: "Well if Drake is starting at the bottom, then mine is like f--king the pits, innit?"

Here, as always, M.I.A. is a force to be reckoned with: vocals that fans will like and sugar pop devotees will find off-putting, endless eye contact with the camera and enough strobes to call for ample seizure warnings. Daniel Sannwald directed the clip, which was commissioned by British fashion publication i-D. Watch Mathangi "Maya" Arulpragasam do her thing below.

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