TV

Wealthier People Watch 'Parks & Rec,' 'Modern Family'

11/15/2013 03:48 pm ET
NBC

Rich people love "Parks and Recreation."

According to TheWrap, the median household income of the "Parks and Rec" audience member in the 18-49 demographic is $81,000. It's just $100 below the average income of the "Modern Family" viewer. TheWrap culled its data from Nielsen to compare broadcast viewers' incomes. Other shows toward the top of the pay scale include "The Good Wife," "The Amazing Race" and "Nashville." Los Angeles Times reports "Parks" has the highest percentage of upscale youth viewers.

At the opposite end of the spectrum are Fox's animated comedies. The average income for the "Bob's Burgers" audience member is $48,800. "American Dad" follows at $49,100 and "Family Guy" at $53,400. Other shows at this end of the scale include "The Simpsons" and "America's Funniest Home Videos."

“It’s not too surprising that higher income viewers are more likely to watch programs that are critically acclaimed and contenders for industry awards like the Golden Globes and Emmys,” Brad Adgate of Horizon Media told TheWrap.

"Parks and Rec" may be near the top in terms of richest viewers, but it's nowhere near "Modern Family" in terms of ratings. The beloved NBC comedy returned after a three-week hiatus to 3.4 million viewers and a 1.2 rating in the 18-49 demographic. The second episode at 8:30 p.m. dropped to 3.2 million.

Head over to TheWrap to see the full charts.

'Parks and Recreation'
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