Huffpost Latino Voices

Why Hulu Is Doubling Down On Its Latino Audience

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HULU
BEVERLY HILLS, CA - JULY 31: General view of atmosphere at the Hulu 2013 Summer TCA Tour at The Beverly Hilton Hotel on July 31, 2013 in Beverly Hills, California. (Photo by Michael Kovac/Getty Images for Hulu) | Michael Kovac via Getty Images

Just two months after striking a major content partnership with Univision, Hulu is now doubling down on its Spanish-speaking audience within the U.S. The site announced this morning that it has brokered deals with 11 Spanish-language content partners. Content from these new partners, as well as existing partners, will be presented in a dedicated Spanish-language section on Hulu’s home page. Targeting the Latino audience makes a lot of sense for Hulu, as it is much more engaged with online video than many white viewers.

Read the whole story at Gigaom

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