Huffpost Style

Burberry In Danger Of Losing Rights To Signature Plaid

Posted: Updated:

It looks as though Burberry might lose their exclusive rights to their signature red, black and tan check.

The British luxury fashion house has appealed a decision made by Chinese authorities that would allow other companies to lawfully use their iconic check pattern on leather goods.

According to The Guardian, the verdict came down because Burberry has not made enough use of the Haymarket Check in China for three years.

WWD reported that back in August 2012, the Trademark Office received a complaint which challenged Burberry's right to the check for leather goods in China. The complaint was supposedly brought about by a division of the Lubida factory, an organization which Burberry had previously sued for creating counterfeit bags. Hmm, something smells a little fishy.

Fortunately, Burberry can rest easy for the moment. Until a decision is reached on the appeal, they still have sole rights to their tartan pattern. But if the court's ruling doesn't go in their favor, what will it mean for the company who has built an empire around their well-known pattern? Do you think there will be a new trademark in Burberry's future?

The pattern in question:

burberry

Fashion feuds happen more than you may think...

Close
COPYCATS! Designer Knock-Offs
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.

Around the Web

Burberry Check Bags | Burberry

Burberry - Wikipedia, the free encyclopedia

Burberry has lost a crucial ruling on its signature tan, black and red plaid ...

Burberry's trademark check under threat in China

Burberry's signature check trademark revoked in China

Burberry appeals China decision over trademark tartan

Burberry Appeals China Leather Goods Trademark Restriction

Burberry Loses Right to Trademark Plaid Design in China