UPDATE: Monday afternoon, Kinane revealed that he had been pranked by fellow comedian Randy Liedtke, who co-hosts the "Bone Zone" podcast.
Welp, I done been had. Master prankster @randyliedtke got me. Got questions? Ask him. Sorry. I wanted it to be real too.
A spokesperson for Campbell's also confirmed to The Huffington Post that the account "is not a Campbell or Pace Twitter account."
@rossluippold Pace Foods does not have a twitter handle and the account was not authorized. We wish Miles luck though!
— Campbell Soup Co (@CampbellSoupCo) December 2, 2013
PREVIOUSLY: Forget about Elan Gale's livetweet of his altercation with an annoying plane passenger. Comedian Kyle Kinane may have beat him with this Sunday afternoon Twitter conversation with Pace Picante. (Note: This Pace Twitter account is currently unverified by Twitter. @Pace_Foods also blocked the editor filing this.)
It all started when stand-up comedian Kyle Kinane, who counts the likes of Patton Oswalt and Marc Maron as fans, noticed that the Twitter account for Pace favorited a 10-month old tweet insulting their salsa.
You're doing it wrong, Pace. pic.twitter.com/Va2FsobaiR
So he decided to have some fun with it.
Let's try something here...
I wouldn't rub Pace Picante-brand salsa on my asshole if my turds came out on fire.
Lo and behold, it worked.
Pace, you might want to pay a human being to run your account. pic.twitter.com/VJro7FRB6L
He decided to test it again...
Pace Picante-brand salsa officially endorses @MrsRenfros salsa as the tastiest super market salsa ever!
...and got the same result.
Sunday morning just got really interesting ... pic.twitter.com/WE6xfHIsmH
But how far would they go in favoriting negative tweets?
Pace Picante-brand salsa openly admits its ad campaign is vaguely homophobic and yet its salsa tastes like old cowboy dicks
Pretty far, apparently.
WELL BOY-HOWDY!!! pic.twitter.com/ESUcilH0uD
.@Pace_Foods only eats Tostitos salsa at the company Xmas party.
So it's just open season then? pic.twitter.com/sMUxooFr1J
Until they finally caught on.
We were just experiencing some technical problems with our Twitter account, please accept our apology and Happy Holidays.
— Pace Picante (@Pace_Foods) December 1, 2013
I was never part of the 99% movement, but this morning we shut down big salsa! Cheers! pic.twitter.com/3s9RaizGVW
Pace started direct messaging Kinane with some requests.
Negotiations have begun. pic.twitter.com/Oiv7S9I0mA
My friends are getting book deals from Twitter and I'm slow dancing with a robot for a case of free salsa. Everything's just fucking grand.
But it turns out they wouldn't bite.
"Blackmail for salsa is still blackmail." Oh boy. Gonna need some pro bono representation over here. pic.twitter.com/a7CQ1t2dr0
The united front at Pace began to shatter.
CHECK MATE. pic.twitter.com/tllWYQCFyz
Looks like we really "stirred up" a little controversy! (I love wordplay you can go fuck you if you don't). pic.twitter.com/YDk9FGPqeI
By this point, the interaction was getting increasingly public, so Kinane brought his childhood crush Winnie Cooper into it.
Kyle decided that no harm had been done, so why not get some free salsa out of it?
Some "pranksters" also dropped this off.
All was fun and games... and then it started to get real.
After Miles' outburst, Miles and Eric disappeared.
ITS A COVER UP!!! pic.twitter.com/cemzvJWIaC
ALERT THE AUTHORITIES. pic.twitter.com/qRJ4K6K9ln
My nerves are such a mess over the whereabouts of Miles and Eric now I can barely keep down my @Pace_Foods medium spice chunky style salsa.
Now it's just getting sadistic. WHAT DO YOU WANT FROM ME, PACE? AN APOLOGY? OH GOD IM SORRY. PACE FORGIVE ME pic.twitter.com/vdkttwHkA5
Oh god Miles I am so sorry. And right before Christmas. You can probably use salsa instead of cranberry sauce I guess pic.twitter.com/vp7rKA18ox
Kyle started to worry that he was responsible for someone getting fired.
.@Pace_Foods please donate one of my cases of free salsa to the home address of former employee Miles (assuming he can still keep his home).
And Miles went rogue. (This tweet was deleted, but the text is below.)
— Pace Picante (@Pace_Foods) December 2, 2013
Then, Miles got his @Pace_Foods password taken away and retreated to his own Twitter account. (His account was also suspended.)
— Miles Wates (@MilesWates) December 2, 2013
Kyle started to suspect that something was up.
The dramatic conclusion. Miles is innocent, and Pace is taking down their Twitter account.
So what did we learn today? Even if you're a salsa company, keep an eye on your social media. GET A ROPE.