The marketing campaign for "Anchorman 2" is already being lauded as a game changer, and this weekend Ron Burgundy (Will Ferrell) continued his march into our hearts and minds with an appearance on KXMB-TV, a local newscast in Bismarck, North Dakota.

Deadpanning his way through actual stories, Ferrell hosted the post-Iron Bowl broadcast alongside anchor Amber Schatz, who showed superhuman strength in not cracking up every few seconds.

You can watch the entire half-hour broadcast above, or click over to Deadspin for the Burgundy highlights.

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