If the twee, funky-meets-feminine aesthetic of Anthropologie isn't your thing, you're probably not on Pinterest.
According to data collected by Tailwind, a Pinterest analytics firm, Anthropologie is the "top brand" on the social network. By collecting a sample of 10,000 popular pins, Tailwind found that the retailer was the most talked about brand when it comes to fashion. It was followed by a top five consisting of Kate Spade, J.Crew, Madewell and ASOS (none of which fall into the "luxury" category, interestingly enough).
Anecdotally, we can absolutely confirm Anthropologie's prowess when it comes to inspiring our style -- who doesn't aspire to rock an embellished apron? But one quick look at the numbers behind Anthro's success, and it's not hard to see why it lines up perfectly with Pinterest. The store's target demographic is affluent career women in their 30s and 40s, while most of Pinterest users are female with a household income of over $100,000 in the very same age bracket.
Sounds like a match made in social media heaven, no?
Considering that a luxury label doesn't make the top five list of Pinterest brands (Valentino nabbed the sixth spot), we'd venture to say that "high street" is the new "high fashion"... at least when it comes to your pin boards.
Got the shopping bug?