A short film intended for young people who plan to run away hits home in a frightening way.
Shot from the point of view of a teen who flees during a violent argument between her parents, the drama in the video above tracks her through the streets as day fades into a desperate night.
Without giving too much away, we'll say that the heart-pounding ending just might make you hug your kids a little tighter tonight. Hopefully it could even spark some meaningful conversation.
Ogilvy & Mather Dublin created the PSA for the Irish Society for the Prevention of Cruelty to Children and its missing children's hotline. The agency's blog notes that "the campaign speaks to young people who are thinking about, or have already made the decision to run away from home."
"The key message is that they may have nowhere left to run, but they do have somewhere left to turn: The Missing Children’s Hotline," the blog says.
Stateside, the National Center for Missing & Exploited Children's 24-hour hotline has received more than 3,810,960 calls since launching in 1984, according to the center.
That number, for anyone who might need it, is 1-800-THE-LOST (1-800-843-5678.)
(Hat tip, Creativity)