'Today' Apologizes For 'Offensive' Sign Language Joke

'NO, NO, NO, NO WRONG!'

Really, "Today?"

The morning show apologized on Wednesday after a joke about sign language that its own hosts vocally objected to.

Natalie Morales, Willie Geist and Al Roker were discussing the bizarre story about the man posing as a sign-language interpreter during Nelson Mandela's memorial service.

While they talked, a video popped up on screen of a "Today" producer making meaningless signs.

The co-hosts immediately tried to signal the show's producers to get rid of the video as soon as it appeared, but it remained on-screen for several seconds.

"No, no, no, no" the co-hosts began repeating.

"That is horrific," Morales said.

Al Roker's reaction said it all:

roker

Viewers quickly pointed out the network's lapse in judgement:

@TODAYshow That was uncalled for! Your producer or camera man didn't need to add insult to injury. Being hearing impaired or deaf is no joke

— Angela Marie (@angela_fayard) December 11, 2013

Today Show in hot water for making a joke about fake sign language guy. No idea how they thought they could do that http://t.co/iXNGJcWLSm

— Justin MacGregor (@thejustinmac) December 11, 2013

A spokesperson for "Today" later tweeted this apology:

Watch the video for the full clip.

Before You Go

Dave Garroway, anchor (1952-1961)

'Today' Hosts Through The Years

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