Really, "Today?"
The morning show apologized on Wednesday after a joke about sign language that its own hosts vocally objected to.
Natalie Morales, Willie Geist and Al Roker were discussing the bizarre story about the man posing as a sign-language interpreter during Nelson Mandela's memorial service.
While they talked, a video popped up on screen of a "Today" producer making meaningless signs.
The co-hosts immediately tried to signal the show's producers to get rid of the video as soon as it appeared, but it remained on-screen for several seconds.
"No, no, no, no" the co-hosts began repeating.
"That is horrific," Morales said.
Al Roker's reaction said it all:
Viewers quickly pointed out the network's lapse in judgement:
@TODAYshow That was uncalled for! Your producer or camera man didn't need to add insult to injury. Being hearing impaired or deaf is no joke
— Angela Marie (@angela_fayard) December 11, 2013
Today Show in hot water for making a joke about fake sign language guy. No idea how they thought they could do that http://t.co/iXNGJcWLSm
— Justin MacGregor (@thejustinmac) December 11, 2013
A spokesperson for "Today" later tweeted this apology:
Watch the video for the full clip.