We're reaching never-before-seen levels of ridiculousness in the advertising industry, people: Tech giant Intel has shelled out $34 million for the privilege of branding not the outside of iconic Spanish football club FC Barcelona's jerseys, but the inside:

intel barcelona

There is some logic behind the decision. Ever see a football player lift up his shirt while celebrating a goal? Well, that's when FC Barcelona's 58 million fans will now see an Intel logo. It's the first time that a company has ever advertised on the inside of a shirt, according to the company.

That's cool and all. Good for them. But at the same time, ARE YOU KIDDNG ME?

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  • Billy Gibby aka Hostgator.com

    Billy Gibby or as he is known now, Hostgator.com. Photo courtesy <a href="http://www.facebook.com/pages/Adrift-Photography/237906681543">Stephen Nigl. </a> "Tamargo is not just a walking advertisement. He's a walking advertisement for businesses that no longer exist." -<a href="http://www.buzzfeed.com/jackstuef/branded-for-life" target="_hplink">BuzzFeed, "Branded For Life"</a>

  • Joe Tamargo

    Credit: <a href="http://www.savemartha.com">SaveMartha.com</a> "One of [Joe] Tamargo's tattoos is for SaveMartha.com, a site that was dedicated to keeping Martha Stewart out of prison following her indictment for securities fraud. Stewart went to prison. Stewart got out of prison. And yet Tamargo still has a tattoo imploring you to save her." -<a href="http://www.buzzfeed.com/jackstuef/branded-for-life" target="_hplink">BuzzFeed, "Branded For Life"</a>

  • Joe Tamargo

    Joe Tamargo's tattoo for <a href="http://www.grownupgeek.com">Grownupgeek.com</a>

  • Jim Nelson

    Jim Nelson's tattoo for CI Host. Credit: C I Host "In 2003, the first advertising space of this kind was sold on the back of the head of an Illinois man named Jim Nelson. A Web hosting company then known as CI Host paid $7,000 for the space. Nelson signed a contract stating that he would keep the tattoo for at least five years." -<a href="http://www.buzzfeed.com/jackstuef/branded-for-life" target="_hplink">BuzzFeed, "Branded For Life"</a>