Maybe he's visiting the great big Bunny Ranch in the sky.

Johnny Orris, 86, died on Thursday, hours before he was supposed to redeem his prize for winning Howard Stern's "Get My Grandpa Laid competition," Radar Online reports.

Orris choked on a piece of steak just prior to when he was scheduled to have sex with two women from the Moonlight Bunny Ranch in Carson, City, Nev. where prostitution is legal.

"This is the saddest day in Bunny Ranch history, owner Dennis Hof told TMZ as he sat next to a crying Caressa Kisses, who had selected Orris as the winner.

Orris' grandson, Ed, said his grandpa was looking forward to the big night.

"He was ecstatic,” his grandson said, according to the New York Daily News. “He’d been that way ever since our trip to the Stern show.”

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