12/17/2013 01:57 pm ET Updated Jan 23, 2014

New Parenthood Is A Messy Challenge. This Ad Shows Why It Is Also A Time Of Sheer Delight.

There are two ways to look at the early days of parenthood.

In one scenario, ages 0 - 4 are like one long practical joke. Babies come with too much stuff and sleepless nights. They turn into toddlers who leave Legos on the floor, wreck your house and spill green goo on your treasured possessions.

In the second, having them around transcends all of that -- so much so that you might even want to subject yourself to it over and over again.

This ad for a new kind of "natural" Coke, which made its debut in Argentina, gets at both points perfectly.

(hat tip: Fast Company)


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