CTA New Year's Eve Penny Rides Return, Sponsored Again By A Beer Company

12/19/2013 03:58 pm ET
vincent desjardins/Flickr

A beer company, again, will be to thank for the CTA's buses and trains being free of charge this New Year's Eve.

From 10 p.m. on Tuesday, Dec. 31 until 4 a.m., all CTA buses and trains will be free of charge and, just as they had last year, Miller Lite is footing the bill, according to a press release.

The CTA's "Penny Rides" New Year's Eve program began 26 years ago as an effort to deter drunk driving. Though the official cost to ride is a penny, CTA President Forrest Claypool previously noted collecting the one-cent fare is generally more trouble than it was worth.

Meanwhile, MillerCoors is also partnering with the taxi-finder app Hailo to offer $10 discount codes available for pickup at participating bars that serve Miller Lite now through Jan. 5.

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