Drake Hotel Unveils New LED Sign With A Slightly New Hue

12/27/2013 12:47 pm ET

Does one of the most iconic features of Chicago's skyline look a little bit different to you?

No, you weren't imagining things on that last trip south on Lake Shore Drive -- the sign on the Drake Hotel's roof has a new purplish, lavender-like color, in addition to being LED rather than neon.

WBEZ reports the new sign will be easier to maintain and will better withstand Chicago's notoriously unpredictable weather.

NBC Chicago reported in September that the Gold Coast landmark's sign had been switched over to LED.




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