Huffpost Arts

When Barcodes Become The Basis For Contemporary Art

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What if the barcode on your favorite cereal box could be transformed into a glitched-out, abstract artwork, dripping with geometric visuals and robotic melodies?

Thankfully Dmitry Morozov, a Moscow-based multimedia artist, is here to turn our far-out technological dreams into a reality. In an an interactive installation entitled "Post Code," Morozov transforms the omnipresent consumerist icons into digital landscapes of melting colors and shapes.

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To do so, Morozov created an artistically inclined mechanism that scans the barcodes of various objects, turning the encoded digits into post-card sized works of glitch art. Along with visual translations, the mechanism also retrieves the melodic beeps and hums hidden within the codes, extracting from the simple swipe-happy bars unique combinations of both sound and sight.

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While many barcode-centric artworks focus on the bizarre relationship between buyers and goods or the monotonous nature of the black-and-white codes, Morozov's works view the tiny designs as individual sites of beauty. Morozov frees the barcodes from their solely digital existence, blessing them with a physical form -- and a beautiful one at that.

As the artists writes on his website, "Thus, such exclusively digital object [sic] becomes means of obtaining an artifact, suitable for archaic, but ultimately human mode of communication -- a postcard."

See more barcode art below:

Scott Blake
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