Sometimes even the most gut-wrenching scene of someone struggling isn’t enough to move us to action.
Sometimes we need to be reminded to take a moment to really see the person behind the plight.
Such was the message in a short advertisement produced by UK marketing company Purple Feather back in 2010, that's recently resurfaced online. The video features a blind man begging and being ignored by most passersby until a woman changes the writing on his sign to something that can't be overlooked:
"It's a beautiful day and I can't see it."
She gives us a reality check, reminding us that we often fail to respond to the most vulnerable members of society, and what it would take for us to pay attention.