Bloomberg Businessweek's latest cover is probably one of the most effective illustrations we've seen of the madness of Bitcoin.
— Businessweek (@BW) January 9, 2014
The cover story explores the scramble by nerds, economists and entrepreneurs to capitalize on the virtual currency.
As the Businessweek editors quipped in a post on their site, they went with the unicorn cover art because it "is patently insane. As is Bitcoin."