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Netflix Says Its 'Ultra HD' Will Only Work On Special TVs

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NETFLIX ULTRA HD
FILE - This Jan. 29, 2010 file photo, shows the company logo and view of Netflix headquarters in Los Gatos, Calif. Netflix Inc. has reached a multiyear agreement Tuesday, Aug. 10, 2010, to stream movies from Paramount, Lionsgate and MGM online starting Sept. 1. It's a major move as Netflix looks to cater to people who want to watch movies instantly. (AP Photo/Marcio Jose Sanchez, file) | ASSOCIATED PRESS

LAS VEGAS (AP) — Netflix says video streaming in ultra-high definition will "just work" for buyers of new UHD sets from Sony, LG, Samsung, Vizio and others.

That's because Ultra HD models from those makers will include the Netflix app and chips that decode signals in the so-called High Efficiency Video Coding standard, or HEVC.

The chip is required to decode signals that Netflix Inc. will squeeze through the Internet at a speed of 15.6 megabits per second. That's a download speed readily achievable for Internet providers in the U.S.

When the sets go on sale in the next few months, Netflix will be ready with Ultra HD programming, including some nature documentaries and the second season of its original series, "House of Cards."

Netflix announced this at the International CES gadget show.

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