iPads are the stuff of poets, Apple posits in its latest ad.
Unveiled on Sunday, “Your Verse,” is an ode to the product as a tool for creation. The 90-second spot features shots of real iPad Air owners using the tablet in extraordinary ways, all set to Robin Williams’ dialogue from 1989’s Dead Poets Society.
Williams’ narration pulls quotes from Walt Whitman’s “O Me! O Life!,” a poem that celebrates self-expression as fundamental to one's existence.
“Each of us has something to share. A voice, a passion a perspective. The potential to add a stanza to the world’s story,” Apple stated. “We were so inspired by how people use iPad every day, we set out to capture a few of these moments.”
Clarification: Language has been amended in this article to describe more exactly the subject of Whitman's poem.