STYLE
01/16/2014 08:55 am ET Updated Jan 25, 2014

Sarah Jessica Parker Hops On Another Fashion Venture For WeTheAdorned

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Sarah Jessica Parker has landed herself yet another gig in the fashion industry, this time for WeTheAdorned. Women's Wear Daily reports that WeTheAdorned, a new jewelry e-commerce venture, has enlisted the "Sex and the City" alumna as a curator for its site, which is set to launch this spring.

The exclusive site will charge an initial fee to members, who can then gain access to high-end jewelry designed exclusively for WeTheAdorned. Designers will include fashion faves like Dannijo, Fenton and Fallon, Erickson Beamon and Pamela Love -- but at this point, we'd imagine getting your jewelry picked out for you by Carrie Bradshaw of the famous nameplate necklace is enough of a draw.

But it's anyone's call whether WeTheAdorned will work or not. Since her "SATC" days, Parker has embraced a grab bag of fashion gigs, each more random than the next. The actress is about to launch her new shoe line, SJP, created in partnership with George Malkemus, president of Manolo Blahnik USA, which, judging by the buzz around it, is already on track to become a big hit.

But it comes on the heels of the much less successful Bitten, Parker's affordable line for the now-shuttered Steve & Barry's, and her short-lived (and unceremoniously terminated) role as president of Halston Heritage, Halston's lower-priced spinoff line. Plus there were those Gap commercials, which never really made any sense.

Which makes us wonder (in a dreamy, rhetorical, Carrie Bradshaw way): Is having Sarah Jessica Parker's name on your fashion company's roster really a boon to business? If SJP doesn't stay involved in the style world, will the fashionable luster around her "SATC" persona fade? Can you be friends with an ex?

OK, that last one's just a direct Carrie Bradshaw quote. But the question of Parker's actual positive impact on a brand's success still stands.

We still love her:

PHOTO GALLERY
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BEFORE YOU GO
Sarah Jessica Parker's Style Evolution
PHOTO GALLERY
Sarah Jessica Parker's Style Evolution

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