'#RichKids Of Beverly Hills' Premiere: 'Do I Look This Bitchy in Real Life?'

01/20/2014 02:16 pm ET | Updated Jan 25, 2014

Hashtags have been permeating television for a while now, but they've finally made it into the title of a show with the premiere of "#RichKids of Beverly Hills." This new series is an offshoot of the Rich Kids of Instagram blog on Tumblr.

As you might expect, then, the two twenty-something women at the center of the show -- Dorothy Wang and Morgan Stewart -- are absolutely obsessed with Instagram. Even more, they're obsessed with selfies. Basically, they take pictures of themselves all day, and then constantly check back to see how people are responding to them.

“Do I look this bitchy in real life?” Dorothy asked after one shot. Do we have to answer that? Later, Morgan summed up the importance of positive feedback in her life. "If somebody doesn’t like my photo, it’s ruined my entire day," she explained. "Because I feel like it’s an entire plot to not like my photo on purpose because there’s some hidden agenda.”

The New Jersey Star-Ledger's Amy Kuperinsky was mostly entertained by the premiere. "The group spends 40K on a single night out. This does not faze them in the least," she wrote. "Wang comes off as a Kim Kardashian soundalike, yet not completely redundant. Stewart revels in her neuroticism, and proclaims she will never stop being neurotic. As a pair, they work.”

"#RichKids of Beverly Hills" airs Sundays at 10 p.m. EST on E!

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