AOL Partners With MiTu, A Video Network For Latino Audiences

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AOL has closed a licensing deal with MiTú, a multi-channel video network for Latino audiences, that calls for MiTú to syndicate its original and partner-produced content across all of AOL’s platforms in both English and Spanish.

It’s a non-exclusive one-year agreement, with a revenue-share component, Charlie Echeverry, Mitu’s chief revenue officer (acting) told realscreen sister publication STREAM.

Multiculturalism is important to companies like AOL, who put a “premium on this type of content,” he added. “Everybody wants to be able to speak to these audiences authentically, so they’re turning to companies like ours."

Read the whole story at Realscreen

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