Nike's Lisa MacCallum Tackles The Physical Inactivity Crisis

01/23/2014 12:15 pm 12:15:13 | Updated Jan 24, 2014

Lisa MacCallum, Vice President and General Manager of Access to Sport, a non-profit division of Nike dedicated to promoting youth sports, talked with HuffPost Live in Davos on Thursday about the importance of, well, moving your body.

It's so important, she said, that her work at Access to Sport is focused on tackling the growing global problem of not doing so.

"[Access to Sport is] a new part of the [Nike] organization that is exclusively focused on tackling the physical inactivity crisis," she said. "It's a crisis that is underestimated today by the world and is spreading very quickly globally."

The problem is in large part the result of what is often thought of as a good thing: modern conveniences. But such conveniences also encourage people to lead increasingly sedentary lives, in which we spend hours sitting still at desks or in cars.

"In the United States, there's a drive-thru for just about everything," MacCallum said. "You don't need to get out of your car to pretty much do anything."

And according to MacCallum, that inactivity can be bad for your health.

"The consequences of physical inactivity go so far beyond weigh management or the obesity crisis into things like intellectual function and a whole host of mental health disorders that are directly linked to lack of physical activity," she said.

But finding ways to keep active isn't always as hard as it might seem, MacCallum said.

"Move more. It's as simple as that."

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