BLACK VOICES
01/29/2014 11:23 am ET | Updated Jan 29, 2014

Cheerios' Interracial Family Returns In Super Bowl Ad, And If You Don't Like It, Well, Too Bad

Cheerios' interracial family is returning on one of television's biggest stages.

The cereal's first-ever Super Bowl ad brings back the household that drew both praise and prejudice last spring for depicting a black father, white mother and their biracial daughter, Gracie. In the new spot, dad uses Cheerios to explain to Gracie that a new baby is on the way. The conversation takes a very charming turn, but you'll have to watch (above) to find out what happens.

"The big game provided another opportunity to tell another story about family love," Cheerios representative Camille Gibson told The New York Times.

Last spring, when the brand introduced the family in the original ad, social media erupted with compliments but also such bigoted vitriol that the commercial's YouTube posting blocked comments.

Despite the negative feedback, the ad may have inspired others to take a more inclusive stance in their commercials. Dusting product Swiffer, for example, recently debuted a spot featuring the Rukavinas, a real mixed-race family. The husband in the ad says he's better at cleaning the house, but he admits the chore has become more difficult since losing his arm.

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