The second of Chevy's Super Bowl commercials this year is a touching one, featuring an emotional tribute for cancer survivors everywhere.
The sentimental spot, ostensibly an ad for Silverado trucks, included a reminder that this Tuesday is World Cancer Day and highlighted Chevrolet’s support of the American Cancer Society’s “Purple Road” initiative.
“This Tuesday is World Cancer Day,” the ad concluded. “Join Chevy and the American Cancer Society in celebrating survivors and those who support them on the road to recovery.
CLICK HERE to see the rest of the 2014 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.
As the Denver Broncos and Seattle Seahawks battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that FOX cuts away from Super Bowl XLVIII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased or released in advance). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?
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