02/02/2014 09:11 pm ET Updated Feb 02, 2014

Hyundai Genesis Super Bowl Commercial Features A Dad's 'Sixth Sense' (VIDEO)

A dad's ability to protect his kids from danger gets the slapstick treatment in a cute Super Bowl commercial for Hyundai.

The spot, which is an advertisement for the 2015 Hyundai Genesis, uses the cute factor to highlight the Genesis' Automatic Emergency Braking system.

"Remember when only dad could save the day?" the commercial asks. Well, now your car's fancy braking system can pick up some of the slack.

Directed by Frank Todaro, the spot has been getting high marks so far. Adding a bit of celebrity punch, Jeff Bridges narrates and Bruno Mars sings the background track.

CLICK HERE to see the rest of the 2014 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.

As the Denver Broncos and Seattle Seahawks battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that FOX cuts away from Super Bowl XLVIII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased or released in advance). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?

CLICK HERE to visit our Super Bowl Live Blog to check out the latest on-field action.

2014 Super Bowl Commercials