For many Super Bowl viewers, the game between the Denver Broncos and Seattle Seahawks was just something that happened between breaks in commercials. The blockbuster ads unveiled each year have further established the NFL's big game as must-see television, even for those who don't know Peyton Manning from Bruno Mars.
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With the trend of early releases continuing before Super Bowl XLVIII, several spots generated buzz and, in some cases, elicited "awwwws" before kickoff. Budweiser's "Puppy Love" ad set the standard for adorable long before FOX began its coverage on Super Bowl Sunday, but the cuteness quotient in promos by Cheerios and Coca Cola made it clear that heartwarming was the way to go in 2014.
CLICK HERE to watch the 50 Greatest Super Bowl commercials ever.
Of course, no slate of Super Bowl ads would be complete without some controversy. The 2014 group of promos wasn't an exception. Long before Manning threw a pass -- or an interception -- against the vaunted Seahawks defense, Scarlett Johansson and SodaStream were dodging potential censors and controversy. FOX reportedly rejected the company's ad because it ended with Johansson saying "Sorry, Coke and Pepsi," according to USA Today. Rather than hope its banned status would lead to viral success, SodaStream apparently altered its ad in order for it to air.
CLICK HERE to watch 20 banned Super Bowl commercials.
WATCH below to see this year's slate of Super Bowl commercials. Stay tuned as we'll be adding commercials to the gallery after they air during the game.