A little known auto insurance company Cure.com used a little blue ball to mock Seahawks corner Richard Sherman in a strange, but mildly amusing Super Bowl commercial.
"Don't you ever talk about me," the Cure.com orb yelled during the spot, mimicking Sherman's now infamous post-game interview following the Seahawks defeat of the San Francisco 49ers.
The no-for-profit car insurance company also took a jab at competitor Geico during the spot.
In another ad, the company took on Peyton Manning's "Omaha!" shoutouts.
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As the Denver Broncos and Seattle Seahawks battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that FOX cut away from Super Bowl XLVIII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased or released in advance). Were people at your Super Bowl paying closer attention during the game or the commercial breaks?