After years of controversial commercials that emphasized sex appeal over functionality, GoDaddy is trying something different this year with a spot that actually kind of makes sense.
The internet domain-name registrar and web hosting site offers up a body builder-themed ad for one of its two Super Bowl spots this year. The commercial features a horde of body builders including NASCAR star Danica Patrick with huge, artificially-swollen muscles.
The pack of pumped-up, shirtless men and women grows as it runs down a city street, eventually converging on a tanning salon. The commercial's tagline is “Get Found, Get Business.”
“The transformation in Danica is a little akin to the transformation of GoDaddy and the advertising we’re going for," Barb Rechterman, GoDaddy chief marketing officer, told The Arizona Republic. “Danica looking like a bodybuilder cuts through a lot of noise.”
CLICK HERE to see the rest of the 2014 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.
As the Denver Broncos and Seattle Seahawks battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that FOX cuts away from Super Bowl XLVIII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased or released in advance). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?
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