Audi took a different route this year for its Super Bowl commercial, creating a fake dog called the "Doberhuahua" in an effort to show why compromise is a bad thing.
The brand even enlisted singer Sarah McLachlan, who agreed to parody herself and her famous animal rights PSAs with a fake PSA calling on American to help the "misunderstood" Doberhuahua breed.
“Audi has conceived a never-before-seen creature to show the frightening consequences of bringing compromise into the world,” the car brand stated, according to JustJared.com.
Indeed, the tagline for Audi's new A3 model is "Designed without compromise." Again, the connection is that compromise can lead to failure, or perhaps a terrifying hybrid breed of dog with a huge head and tiny body.
The ad has received high marks online, with many viewers noting they actually might want a Doberhuahua. Whether this will result in higher Audi sales is unclear.
— Nick Price (@ThePrice14) February 3, 2014
— Will Sokol (@sokol_will) February 3, 2014
— Meli (@MeliMHR) February 3, 2014
CLICK HERE to see the rest of the 2014 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.
As the Denver Broncos and Seattle Seahawks battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that FOX cut away from Super Bowl XLVIII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased or released in advance). Were people at your Super Bowl paying closer attention during the game or the commercial breaks?