ENTERTAINMENT

Cartoon Network's Adult Swim Expanding To Earlier 8 P.M. EST Start

02/04/2014 04:25 pm ET | Updated Feb 04, 2014
Adult Swim

Known for a wide variety of subversive shows like "Childrens Hospital," "Rick and Morty" and "Robot Chicken," Cartoon Network's Adult Swim will be expanding to take over even more of the network. Currently, Adult Swim takes over Cartoon Network's airwaves from 9 p.m. to 6 a.m. EST. Starting March 31, Adult Swim will be kicking off an hour earlier, at 8 p.m. EST.

Stuart Snyder, president and COO of Turner's AYAKM (Animation, Young Adults & Kids Media) noted that Adult Swim already "ranks as No.1 in adults 18-34 on basic cable and is coming off its most-watched year ever." It certainly makes sense to reward that kind of success. Fans of the network's "early prime" shows like "Regular Show" and "Adventure Time" needn't worry, as those shows aren't going anywhere. Many have already noted that they're already similar in tone and approach to Adult Swim programming, so they create a perfect bridge into the network's more mature offerings.

To make up for the lost hour -- and basically losing all of prime time to Adult Swim -- Cartoon Network is going to be pushing its digital platforms, where fans will be able to find plenty of new and original content. The new 8 p.m. hour of Adult Swim will kick off by airing back-to-back reruns of "King of the Hill" leading into "The Cleveland Show" at 9 p.m EST.

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