Moschino is known for having fun on the runway, but Jeremy Scott just took it to a whole new level.
The designer was announced as creative director of the veteran brand back in October, and his runway debut in Milan on Thursday certainly brought the shock value we've been waiting for. The quirky designer's influence was painted all over the collection, from an ode to McDonald's to a dress covered in nutrition facts.
Onlookers' reactions varied from elated to horrified, as editors took to social media to share their opinions with the public -- some even referring to it as "fast fashion."
Head over to Style.com to view the entire collection, and take a look at some of our favorite posts below.
Cause of death: Jeremy Scott
— Ludovica A. ♡ (@ludovicaaaa) February 20, 2014
— Linda (@lindatol001) February 20, 2014
My last RT -- Moschino for McDonald's. #mfw lol
— cindy polanco (@voguehoney) February 20, 2014