Huffpost Business

Paula Deen To Open New Restaurant In Comeback Attempt

Posted: Updated:
PAULA DEEN
MIAMI BEACH, FL - FEBRUARY 23: Paula Deen attends Bank of America Lifestyle Seminar Fried & True: A Fried Chicken Seminar hosted by Lee Brian Schrager, Adeena Sussman and Mark Oldman during the Food Network South Beach Wine & Food Festival at Ritz Carlton South Beach on February 23, 2014 in Miami Beach, Florida. (Photo by John Parra/Getty Images for Food Network SoBe Wine & Food Festival) | John Parra via Getty Images

SAVANNAH, Ga. (AP) — Paula Deen's comeback trail is leading her to the Smoky Mountains of east Tennessee.

The Savannah, Ga.-based celebrity cook announced Wednesday she's opening a new restaurant, Paula Deen's Kitchen, in Pigeon Forge, Tenn. A hub for tourists visiting the Dollywood theme park and the nearby Great Smoky Mountains National Park, Pigeon Forge draws about 10 million vacationers a year.

Paula Deen Ventures, a new company launched to manage Deen's comeback after she acknowledged past use of racial slurs in a lawsuit last year, said it's pouring $20 million into the 20,000-square-foot restaurant. Earlier this month, Deen's company announced it's getting at least $75 million from a private investment firm.

Deen lost four buffet restaurants in casinos operated by Caesars Entertainment last year during the fallout from the controversy.

Also on HuffPost:

Close
11 Most Polarizing Celebrity Chefs
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Paula Deen launches first post-scandal restaurant

Don't call Paula Deen's return a comeback

Paula Deen draws a crowd at Florida festival

Celebrity chef Paula Deen launches new Paula Deen Ventures

Paula Deen Offers Another Public Apology: 'I'm Back In the Saddle!'