If You Want To Win An Oscar, Make This Group Happy

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In this photo released by Sony Pictures, Christian Bale, left, as Irving Rosenfeld, Amy Adams as Sydney Prosser, center, and Bradley Cooper as Richie Dimaso walk down Lexington Avenue in a scene from Columbia Pictures' film, "American Hustle." Corruption tale ?American Hustle,? digital love story ?Her? and historic saga ?12 Years a Slave? are among the motion picture nominees for the Producers Guild of America announced Thursday, Jan. 2, 2014. (AP Photo/Sony - Columbia Pictures, Francois Duhame | ASSOCIATED PRESS

It was William Goldman who famously said, “Nobody knows anything,” when speaking about Hollywood, but Peggy Siegal, film publicist extraordinaire and head of the Peggy Siegal Company, knows at least one thing: “If you want to win an Oscar, you have to understand who you’re playing to: primarily 65-year-old white Jewish men.”

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