Huffpost Style

Nas To Launch Sneaker Boutique, '12AM RUN,' In Vegas

Posted: Updated:
Print Article
IMAGE DISTRIBUTED FOR VIRGIN MOBILE - Nas performs at the 2012 Virgin Mobile FreeFest on Saturday, October 6, 2012 in Columbia, Maryland. (Photo by Paul Morigi / Invision for Virgin Mobile/AP Images)
IMAGE DISTRIBUTED FOR VIRGIN MOBILE - Nas performs at the 2012 Virgin Mobile FreeFest on Saturday, October 6, 2012 in Columbia, Maryland. (Photo by Paul Morigi / Invision for Virgin Mobile/AP Images)

You may want to consider booking a trip to Vegas, and not just for the flashing lights, towering casinos, and Smokey Robinson. If you like hip hop, chances are you like sneakers, and Nevada’s world famous tourist hub will soon claim a store that appeals to hip hop fanatics, far and wide.

Next month veteran New York lyricist Nas, in partnership with business mogul Nick Sakai, will launch a new sneaker boutique called 12AM RUN.

The name not only conjures up nostalgia for Run-D.M.C.’s classic 80’s hit, “My Adidas,” but is also tailored to the location of the store. In an interview with Complex Sneakers, Nas explains; “To me, 12 a.m. sounds like go time in Las Vegas. Run, that's athletics, feet, sneakers, movement. You hit the ground running here in Vegas.”

This isn’t the first business venture for Nas, who started his own clothing brand HSTRY in 2013, and served as brand ambassador for Hennessy’s “Wild Rabbit” Campaign. However, he made clear that he's been especially fond of sneakers since his adolescence years, and shares his list of all time favorites:

“We can go back to Pumas, shelltoe adidas, FILAs, Jordans, and Air Max. Once Jordan came into play, all the sneakers from Nike seemed to turn to Air this and Air that. Air Max was like the Air Jordan's cousin. So you wanted all the Air Jordans. I just started racking up on sneakers. Whatever was new. Avias and Ellesse. You remember those?... I had British Knights. I had Playboys. I didn’t get Clark’s for a while, but British Knights, I had those early. They had Bally sneakers as well. I had a pair of those. The Lottos.”

Confident and enthusiastic about their new project, Nas and Sakai surely have something great in the works. Look out Kanye and Snoop Lion, 12AM RUN is headed to give your kicks a run for their money.

For now, the sheer anticipation of a next level shoe store from one of rap’s all-time greats and a local Vegas mogul will suffice. That, and hip hop fan faith in what Sakai describes as the, “power of the sneaker.” Everyone hopes to get lucky in Vegas, but this trip, you might just be wishing for a touch from Lady Luck in search of fresh sneakers.

Check out more of Nas and Nick Sakai's interview in the clip above.

Also on The Huffington Post

Nas Photos
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Interview: Nas On Sneakers in Hip Hop and Opening 12AM RUN (Video)

Best Episode Ever # 35: 'Entourage'

Is Tony Hsieh downtown Las Vegas' savior or conqueror?

Haute Event: Nas Launches 12AM:Run at 1OAK

Nas, Mayweather, Bow Wow and Rico Love Support The 12AM:Run Opening

Linq to continue phasing in new businesses Feb. 28

Las Vegas

Saks Fifth Avenue Launches SNEAKS: a Curated Collection of Men's Designer ...

Rent the Runway is the average girl's fashion fairy godmother

Elvis, 'Star Trek' pet projects inspire marketing duo