Athletes in the Paralympic Winter Games struggle, hurt and persevere -- to win.
That's the message of a powerful commercial from Samsung Mobile that highlights the feel-bad moments required to experience the feel-good ones. (The Paralympic Games run March 7-16 at the same Sochi, Russia, location as the Winter Olympics.)
"Sport doesn't care about abilities or disabilities. Sport makes no distinctions," Samsung's YouTube description reads.
Samsung used the same "Sport Doesn't Care" theme in a 2012 short for the Paralympic Summer Games.
The old adage "no pain, no gain" gets the full, brutal treatment in both.
While the ads illustrate how much one can accomplish when faced with obstacles, they're also a reminder that just taking part isn't enough for these elite athletes.