One newspaper published a stunningly awful headline for "12 Years A Slave" on Monday.
The Daily Breeze, a newspaper in Southern California, ran the following front page the morning after the movie won the Oscar for Best Picture:
Wow. Worst headline of the year contender. http://t.co/SkFCfIL8pT
— Rebekah Allen (@rebekahallen) March 4, 2014
Worst. Headline. Ever. Executive ‘winced’ when he saw Daily Breeze’s Oscars headline | Poynter.: http://t.co/2i5xtWZDPC
— JGutierrezKrueger (@jolinegkg) March 4, 2014
@Ledermuller Dude, who wrote that headline in the Daily Breeze? That is nutball crazy.
— Gieson Cacho (@gcacho) March 4, 2014
— Crushable.com (@crushabledotcom) March 4, 2014
The Daily Breeze has not issued a statement about the headline, though its parent company spoke out. Michael Anastasi, the executive editor of Digital First Media's Los Angeles News Group — which owns the paper — told Poynter that he "winced" when he saw the headline. (Visit Poynter for the rest of his comments.)
Anastasi added in an interview with Yahoo News that there was a meeting with "all editors involved" to discuss exactly how the front page materialized.