After we saw what a "normal" Barbie might look like, we were itching to get our hands on some and distribute them to little girls everywhere.
Thanks to a new crowdfunding campaign using CrowdtiltOpen, that may soon be possible.
"Currently, there is no doll like this on the market," Lamm told The Huffington Post in an email.
The "Lammily" doll is designed with articulated wrists, knees, elbows and feet, natural-looking makeup and a casual wardrobe featuring denim shorts, sneakers and athletic gear.
"Most fashion dolls on the market are dressed like princesses or wear funky outfits," Lamm told HuffPost. "I wanted Lammily to wear clothes that Gap or J. Crew might design. There's no reason why simple everyday clothes design can't be transferred to doll clothes."
Lamm also told HuffPost that the doll is designed to appeal to parents and children alike:
The message about body image targets parents of daughters. Many young girls do not care about body image, they just want a fun doll to play with. This initial campaign is aimed more towards parents, but the future depends on young girls wanting to play with Lammily. I spent lots of time and research to create a doll which daughters are going to love. She isn't just a doll with typical body proportions, she's a fun doll which just happens to have typical body proportions. And everything from the packaging, to future ad campaigns, to future online interactive worlds, will be designed to appeal to kids.
The "Lammily" doll is meant to be an alternative to Barbie, and other unrealistic girl-marketed dolls. Barbie made headlines recently with the news that she'd appear in the Sports Illustrated Swimsuit Issue, which coincides with the launch of the doll's new #Unapologetic social media campaign (reportedly intended to be a celebration of authenticity in girls and women).
"As a legend herself, and under criticism about her body and how she looks, posing in 'Sports Illustrated Swimsuit' gives Barbie and her fellow legends an opportunity to own who they are, celebrate what they have done, and be unapologetic," Mattel spokeswoman Michelle Chidoni said in a press release.
The doll's designers have also defended Barbie's notoriously unrealistic curves, claiming that her proportions were intentionally constructed to make playing easier.
"Barbie’s body was never designed to be realistic," Mattel's vice president of Barbie design Kim Culmone told Fast Company in February 2014. "She was designed for girls to easily dress and undress."
As Charlotte Alter pointed out in a Feb. 5 TIME piece, Barbie is hardly a poor role model for girls compared to dolls in the Bratz and Monster High lines -- she's held over 150 different jobs, owns her own house and car and once ran for President.
But the fact remains that Barbie's body proportions do affect the way young girls see themselves. Providing kids the option of playing with dolls who sport realistic bodies can only be a good thing.
Check out the Lammily campaign here.
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