BUSINESS
03/06/2014 09:47 am ET Updated Mar 06, 2014

How Pabst Blue Ribbon Became A Billion-Dollar Beer

David Becker via Getty Images

Pabst Brewing Co., the 170-year-old brewery that makes Pabst Blue Ribbon—known as “PBR” to the mustachioed cognoscenti—is for sale, Reuters reported over the weekend. And the expectation is that the company will fetch as much as $1 billion.

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