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How Pabst Blue Ribbon Became A Billion-Dollar Beer

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LAS VEGAS, NV - MARCH 21: View of the Pabst Blue Ribbon booth during the 28th annual Nightclub & Bar Convention and Trade Show at the Las Vegas Convention Center on March 21, 2013 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Nightclub & Bar Media Group) | David Becker via Getty Images

Pabst Brewing Co., the 170-year-old brewery that makes Pabst Blue Ribbon—known as “PBR” to the mustachioed cognoscenti—is for sale, Reuters reported over the weekend. And the expectation is that the company will fetch as much as $1 billion.

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