Lerer At SXSW: The Future Of Content And Commerce

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BEN LERER
Thrillist Group co-founder Ben Lerer talks with Leo Burnett from SXSW 2014. | HuffPost Live

Thrillist Group co-founder Ben Lerer talks to us about a publishing model where content and commerce integrate. “Commerce, done right, is content,” Lerer argues. “It’s not a flat sales page, it’s storytelling.”