As was seen at this year’s Consumer Electronics Show in Las Vegas, the newest generation of smart TV consoles is reinventing the way consumers watch television and shop online. According to Strategic Analytics, smart TVs represented one-third of all global flat panel television shipments in 2013 and is expected to grow to 73% within the next three years. It’s clear to see that smart TVs will dominate as the standard household entertainment device by the end of the decade.
This is important to retailers because smart TVs give consumers the freedom to kick back and enjoy the ultimate convenience of shopping online while watching their favorite programming. For example, if they see something they like in a commercial, the path to purchase is through a simple click. “Our consumer survey data shows that around 50% of Smart TV owners across the USA and major European markets are currently using their TV's Internet capabilities, so vendors must continue to add compelling applications and services to entice consumers to utilize their platforms," Eric Smith, analyst (1). So along with ecommerce and M-commerce, T-commerce will be joining the fray in retail shopping innovation (2,3).
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