03/14/2014 03:42 pm ET | Updated Mar 14, 2014

Colbert Now Intrigued By Colorado Pot Industry Because Capitalism Trumps Having Morals

Staunch capitalist Stephen Colbert normally wouldn't go for anything as liberal as pot legalization, but Colorado's booming industry has him thinking twice about "Ganjaprenuers."

"If pot were so safe, why is everyone from the movie 'Reefer Madness' dead?" Colbert said of legal "Jazz Cigarettes" -- that is until he heard that Colorado's projected to make $600 million a year on it all.

Watch Colbert consider ditching his morals by getting into the "Potsylvania" spirit above, then watch him break down Colorado's multi-faceted marijuana industry in the follow-up segment below.


Stephen Colbert GIFs