ARTS & CULTURE

'Jem And The Holograms' Movie In The Works From Blumhouse, Hasbro

03/20/2014 02:18 pm ET | Updated Mar 20, 2014

Beloved '80s cartoon heroine Jem is bringing all of her excitement and adventure to the big screen. The Hasbro character, known for her glamour, glitter, fashion and fame, is the subject of a new film adaptation from a group of industry heavyweights.

Producer Jason Blum, whose Blumhouse Productions company is behind the "Paranormal Activity" franchise, is teaming up with Justin Bieber's manager, Scooter Braun, and director Jon M. Chu ("G.I. Joe: Retaliation") for the upcoming "Jem and the Holograms" movie. The project will reintroduce the cartoon series about mysterious pop star Jem, which aired from 1985 to 1988.

Chu announced news of the upcoming film via Twitter, with a video featuring Blum and Braun. "We have a really special announcement to make. The three of us are working on a movie together and we wanted to announce it directly to the fans," Blum explained.

"One of the things we all have in common is that we have great relationships with you guys at home through social media," Chu continued, reaching out to the trio's fans for opportunities with the movie. The group is extending the offer for people to contribute to the film in various capacities including costume design, casting and songwriting. "It's sort of like Kickstarter," Chu explained. "But rather than asking for money, we're asking for your creativity."

To contribute or vie for a chance to star in the film, which Chu described as "a modern-day live-action reinvention of the 1980s Hasbro classic cartoon 'Jem and the Holograms,'" fans can submit a video or image to the movie's official Tumblr.

Take a look at the announcement above and keep an eye out for more information on the adaptation in the coming months.

[via THR]

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