COLLEGE
03/24/2014 10:40 pm ET | Updated Mar 24, 2014

Meet The Genius Frat Dudes Who Turned Bro Humor Into A Multimillion-Dollar Media Empire

In 2010, Madison Wickham got a call from his old fraternity brother Ryan Young. Young was training to be a firefighter, but he also had a great idea for a website.
Wickham cringed.

A former psychology major at Texas State University, Wickham was working as a front-end Web designer and developer in Austin. Listening to people's terrible startup ideas went with the territory.

Young and Wickham had been brothers in the Kappa Alpha fraternity before graduating in 2007. While they were in school, a catchphrase caught on: "Total frat move." Brothers said it whenever they told ridiculous stories about girls, drinking, and college.

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