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Energy-Sucking Times Square To Chill A Bit For A Good Cause

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TIMES SQUARE
Tony Shi Photography via Getty Images

If for whatever reason you find yourself wandering through Times Square this Saturday, don't be alarmed by the lack of insanely bright lights piercing your eyes.

Buildings in New York City's shiniest intersection -- and also including, for the first time ever, the New Year's Eve ball -- will be shutting off lights from 8:30 p.m. to 9:30 p.m. in observance of Earth Hour, an annual event aimed at promoting energy conservation.

DNAinfo reports One Times Square, the building where advertisers shell out nearly $23 million a year to shine their billboards, will also be participating.

Though it's never gone dark for Earth Hour before, this isn't the first time the world-famous New Year's Eve ball has taken a green approach. Over the years, the ball has been remodeled to be more energy friendly, replacing costly halogen quills for LEDs.

For this past New Year's Eve, the Times Square Alliance also organized six Citi Bike riders to help power its famous midnight drop by pedaling.

Saturday's event could prove to be a rather bittersweet moment for New Yorkers, many of whom have never known a Times Square that isn't an assault on the senses. Here's to reducing energy consumption all day, everyday!

Around the Web

Times Square to Go Dark for Earth Hour

Times Square Billboards Go Dark for Earth Hour - Midtown ...

Times Square Switches Off for Earth Hour - YouTube

Earth Hour - Wikipedia, the free encyclopedia

In an Hour of Darkness, Creating 'Political Energy' - NYTimes.com

Earth Hour 2014 Participants | Pages | WWF

Earth Hour New York: Skyline Goes Dark, Kind Of - Huffington Post

World landmarks set for record Earth Hour March 29

 
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