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Meet Cortana, Microsoft's Answer To Siri And Google Now

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CORTANA
Joe Belfiore, corporate vice president and manager for Windows Phone, announces Cortana, a new digital personal assistant function for Windows phones, during the keynote address at the 2014 Microsoft Build developer conference on April 2, 2014, in San Francisco, Calif. The Build developer conference runs through April 4. | Justin Sullivan via Getty Images

At an event unveiling the upcoming Windows Phone 8.1 update, Microsoft finally took the wraps off Cortana, the company's answer to Siri and Google Now.

Named after the artificial intelligence character in the “Halo” games, the voice-controlled digital assistant is powered by Microsoft’s Bing search engine and will replace the search button in Windows Phone software. Cortana can be used to make phone calls, send text messages, set quiet hours, take notes and give reminders.

The feature will launch in beta in the U.S. and will expand to other markets later.

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Joe Belfiore demonstrates the new Cortana personal assistant during the keynote address of the Build Conference Wednesday, April 2, 2014, in San Francisco. Microsoft kicked off its annual conference for software developers, with new updates to the Windows 8 operating system and upcoming features for Windows Phone and Xbox. (AP Photo/Eric Risberg)

In his keynote announcement at the annual Microsoft Build developer conference Wednesday, Windows Phone Corporate Vice President Joe Belfiore said Cortana can also be taught users' interests, relationships, frequent calendar events, family and much more through the use of her “Notebook” function.

Gizmodo reports that the Notebook stores anything users specifically teach the female-voiced personal assistant, as well as contextual information she picks up on her own, like frequently called numbers, favorite locations and common search queries.

For those who are turned off by the idea of their phone learning too much about them, the Notebook can be customized. Users can make certain people and topics off-limits to Cortana’s reach. In other words, users have a measure of control over what information the assistant can and cannot access.

“Windows Phone 8.1 is going to start rolling out to consumers as an update in the next few months,” Belfiore said. He later explained that the system will be available on new Windows Phones sometime later in April.

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Joe Belfiore, vice president and manager for the Windows Phone Program Management at Microsoft Corp., speaks during a keynote address at the Microsoft Developers Build Conference in San Francisco, Calif., on Wednesday, April 2, 2014. Microsoft is adding a voice-controlled digital assistant called Cortana to its Windows Phone software, seeking to match a feature that's already available in Apple Inc. and Google Inc. smartphones. (Photographer: David Paul Morris/Bloomberg via Getty Images)

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