Believe it or not, sake isn't the most popular alcohol in Japan. Rather, that title goes to shochu. (And no, we're not talking about soju — more on that later.) According to JETRO (the Japan External Trade Organization), this distilled spirit has held a larger market share in its home country than sake since 2003 and is beginning to make appearances stateside.
Get To Know Japan's Most Popular Alcohol (Hint: It's Not Sake)